Rewarding Strategies for the Automotive Industry

In the automotive industry, non-cash and non-cash prizes are seen to increase employees’ performance by 46% compared to money!

When the companies in the automotive sector have a successful dealer network then  a large proportion of automotive sales share this success and this section is highly trusted. For this reason
the brands in the automotive sector need firstly encourage and reward their sales teams and dealers. Since there is great competition in the sector, it is not easy to achieve the target and profit rates unless a strong dealer rewarding and loyalty strategy is developed!

Since it is very important to make sure that the sales teams get continuous results and they are directed to be the leader of the game, a platform should be established that can continuously follow and motivate them. Even though the customer experience is the source of the customer journey and the sales of the automotives, it is necessary to promote the commitment in the sales team, so that the positive impact and commitment on the dealer are reflected on the customer

Why is it important to promote the sales team?

Knowing that a sale would benefit the sales person in the sales team rather than the employer personally would play a big role in his motivation. Although the commission has been a long term method of rewarding and promoting them, there are now more effective ways to encourage dealers, teams to increase sales in the automotive sector. Dealers’ programs that personalize jobs and offer rewards that people really want to win, make teams work harder to sign the deal and work harder.

Compared to cash, non-cash awards in the automotive industry show a 46% increase in employee performance. Such an important rate shows how important advantages you can have with your rewarding strategies. To provide this environment, the ideal solution would be to create a special rewarding platform for dealers and to give a lot of rewarding options to suit everyone. People can find options such as a luxury travel, such as tv, mobile phone and computer according to their needs.

According to a study conducted by the Incentive Research Foundation, 78% of respondents say that the trip is remembered longer than cash reward and iPad, jewelery and other valuable products will be remembered for longer.

What are the Advantages of Rewarding Programs for Automotive Dealers?

Here are the main benefits of rewarding programs that offer a number of advantages for business processes to run smoothly:

Effect of Loyalty Programs and Rewarding on Automotive Dealers

Strategically distributed and privatized dealer reward programs will be more effective when it is adapted to the daily routine of employees.

In order to reach full potential of incentive plans in vehicle dealership, it is very important for the senior leader to fully understand the positive results and to convey them to their employees, so all this should be effectively managed by keeping in mind. So, what do you need to do for this?

• Focus not only on rewarding but also on engaging.
• Improve internal communication.
• Ensure that incentives are visible to staff.
• Keep in mind that maintaining dependency is very important.
• Organize campaigns that are always active.

How Dealer Rewarding Platform Work?

It is very important to set up an online rewarding platform that is functional, accessible, fast and easy to manage to achieve the goals! For example, you can instantly congratulate the sales of the dealer who sells a top class vehicle and motivate the teams for the next sale with this action.Y ou can also use the scoring system to encourage people who reach a certain number of sales by giving them a variety of goals and use their points on the reward-points portal.